List of the Best Marketing Metrics and KPIs: Examples of Marketing KP…


In this report we define the best marketing metrics and KPIs based on the web search data in 2015. All marketing KPIs were divided by the five categories of indicators: sales effectiveness measures, customer (crm) metrics, product pricing indicators, promotion efficiency measures and brand metrics (Chapter 2).
For each of the top marketing metrics were defined their popularity in different countries, their formulas and calculation examples (Chapter 3). In some of our calculations we used the official statements of Siemens AG for the fiscal years ended september 30, 2014 and 2013, namely the combined management report (orders and revenue by region (C3.1), segment information analysis (C3.2), the consolidated statements of income (D.1) and others.