“Online Marketing for Small Business” by online executive and consultant Scott Bateman compiles more than 20 years of his experience in building, publishing and marketing successful websites.
Bateman was an online general manager at Cox Enterprises and Media General, two of the largest media companies in the United States. He was responsible for supporting hundreds of small businesses that wanted a robust presence on the Web.
For the last 10 years, Bateman has brought that experience to dozens of more small businesses as a consultant.
“Online Marketing for Small Business” offers useful insights to any small business ranging from startups with a single employee to established businesses with dozens of employees. The book places a big emphasis on low-cost solutions that can be done quickly and without a drain on precious time.