As the owner or manager of an offline business you are keenly aware of the need to have a constant supply of new buyers. Those new buyers may be new customers, new prospects, or better yet, existing customers.
You may have tried many of the traditional methods of advertising in the past such as yellow pages, newspaper ads, magazine ads, direct response or mail ads, radio or television ads, telephone call centers or others.
Most traditional advertising methods are falling out of favor because they are failing to convert. Think about the last time you used the yellow pages to find an address. Do you remember?
The very rapid growth of the Internet has spawned millions of businesses that are selling their products and services online. These folks have had to find, invent and use different tools to find customers.
Many of these tools can work for offline businesses as well.
One of the interesting facts about using these online tools is that the cost of being more effective is much lower and, in some instances even free.
The benefits of using these tools and technologies are;
Establishes and maintains consistent communication with new and existing customers.
Attracts new customers either locally or globally.
Enhances customer retention
Who is Jim Newell?
Sales and marketing concepts and skills have colored my work experience for many years. Not only was I employed as a sales and marketing consultant for small businesses for more than 30 years, my personal history includes ownership of both online and offline businesses.
The marketing tools outlined in this book have been recommended and put into use for many of my offline and online business clients.
In the early seventies, I owned a locksmith service business in the San Fernando Valley of Southern California. The first year in business, 1974, gross sales were only $30,000. Using the traditional marketing tools available I increased the gross sales to $360,000 by 1977.
Deciding to take a different career path I sold the business to my employees in 1978 and went to work for a major security hardware distribution business as a sales and marketing consultant.
The next 30 plus years were “on the job training” for how to blend traditional marketing methods with the emerging online methods.
In my retirement years, I currently spend my recreational time enjoying my hobbies and family life. My current endeavors with designing and hosting websites for some of my former clients, in conjunction with being able to offer marketing strategies, keeps me engaged in the ever-changing business climate.